NZ Winegrower Magazine: Wine Tourism

Lovely feature about Flaxmore in October’s NZ Winegrower Magazine in an article about Wine Tourism, along with Craggy Range, Palliser Estates, Rippon and Black Estate…

Flaxmore Vineyards in Nelson has built a uniquely personal niche, pairing wine with art and the local landscape. Owners Stuart and Patricia (P) Anderson say their vineyard walk and gallery were inspired by a desire to create "a unique experience to complement the wine tasting", making the most of panoramic Moutere Valley views and their passion for abstract art.

Their ‘Wine, Art and Walk’ attracts a broad mix of visitors. "Many come for one thing but are pleasantly surprised by another," says P, although wine typically remains the centrepiece. Guests are personally hosted by the Andersons, who weave stories of their land, sustainability projects, and viticulture. Plans are underway to add information boards along the walk.

The gallery, featuring local artists and Stuart's abstract photography, reinforces the sense of place. "Art and wine pair so well.. our art is strongly influenced by landscapes and nature," Stuart says. Though labour-intensive, their personal approach has delivered significant benefits. The cellar door allows Flaxmore to remain small, with many visitors evolving into loyal online customers, strengthening both Flaxmore's brand and Nelson's reputation as a vibrant wine and cultural hub.